Internet and Technology

Cloud computing, SEO, Websites and Social Media Information

NEW Web: 2015 and beyond for SEO, social and more

For most SEO agencies and client-based search engine optimization professionals, the idea of looking ahead to what Google and Bing and the like have coming in the future is scary. Considering the fact that Google has going through nearly 4 major updates to it’s search engine and SERPs algorithms, the next 12 months might be even more changing.

However, there is hope! If you are a search engine marketer, or are a website or small business owner who needs some SEO foresight, I’m going to look over 8 items that will be changing. We are going to look at changes to SEO, content marketing, links and link building changes in 2014, social media and social signals and a lot more.

What is the future of SEO? Looking at 2015 and beyond for online marketers

Authority in context will be EVERYWHERE in SEO

Of course, this discussion starts with building authority via content. When we talk about building authority in your industry, we used to only talk about content. Then, it grew to context. It also grew to community and industry (meaning, an introduction to social media marketing). However, over the next year, we have more growth that targets keywords, context and relevance…and that’s links!

For a big change one online presence consultant had, check out the Smart Idea Lane‘s look at future link building. This article covers a lot on link building, relevance, context and more in both content, context, social signals and anchor text itself.

Here are the Top 8 Changes to Online Marketing and SEO in 2015:

  • Content will be global – content will rank in all languages
  • Context will be local – a bigger focus on relevance in local SEO
  • Context and Relevance is Queen! – context will be for content, links, anchor text and more
  • No longer bad neighborhoods – instead, there will be bad contexts
  • Relevancy holds more than 100 facets – relevancy will not be just about a single context or entity
  • PageRank will be internal – this means only Google will use the ranking
  • Social matters more – social media platforms will matter more to SERPs and search engines
  • ‘Marketing’ will no longer be a bad word – marketing will be about reach and community

For more about SEO changes, links, link building and anchor text, as well as social media changes, check out the links on the various online marketing and search changes for the next year.

HIPAA Compliance Issues in Cloud Computing

A big issue with cloud computing is the security and standards that not only the vendor is offering, but the cloud storage and computing vendor offers. For a good primer on HIPAA compliance issues in the cloud can be found here.

HIPAA Compliance in the Cloud

What is HIPAA?

HIPAA, or Health Insurance Portability and Accountability Act, was a medical and healthcare standard implemented as federal law in the US in 1996. For more in-depth information, click here.

There are major issues involving HIPAA compliance standards for digital products and services. These can be far-reaching, and can include all patient information concerning testings, data, results, medical history and more.

Types of Cloud Computing

Types of Cloud Computing

A variety of services in the cloud computing are offered by a number of companies and individuals.

Choosing a right service can make all the difference of Information Technology (IT) operations that runs and the difference between clouds i.e. private, public and hybrid is adverse.

Software as a service (SaaS)

Instead of buying the license of different software, renting that software periodically with the help of cloud provider that provides Software as a service. A number of software delivered by SaaS is used in businesses that deal in human resource management, content management, ERP and accounting.

Cloud provider installs the software in the cloud and makes it available to their customers and the customer access the software through that cloud client. Both platform and infrastructure are managed by the provider. SaaS is also known as “on-demand software”.

Types of Cloud Computing

Infrastructure as a Service (IaaS)

As the name suggest, a cloud computing provider makes the infrastructure of equipment (either physical or virtual) that are used to support the operations made by the customers. The provider maintains the equipment and customer pays for what they use. IP addresses, general hardware, servers, bandwidth are some of the resources offered through Infrastructure as a Service.

A virtualized platform is delivered by IaaS. This type of virtualization leads to the creation of what is known as ‘hypervisor’ or ‘virtual monitor machine’ and Interface as a Service is created as the third part of cloud computing.

Platform as a Service (PaaS)

The link between the two services i.e. SaaS and IaaS is provided by a cloud computing service and is termed as platform as a Service. A normal computer requires a computing platform includes hardware architecture along with a framework of software. Hence, it is Platform as a Service that provides the users with all that is required to compose a computing platform.

Some of the facilities that PaaS offers include testing, deployment, hosting, application design and development and run applications. The customer can create or develop their own software solutions on this platform cloud service.

Within these three main types of cloud computing, the other services a provider can offer are the following.

Database as a Service (DBaaS) – Using database from the cloud is uniquely defined by DBaaS where the customer can access the database at any time and from anywhere as they don’t have to install or maintain database themselves.

Data as a Service (DaaS) – DaaS is a service where a company provides data through the cloud and this could be videos, text or images.

Storage as a Service (STaaS, sometimes SaaS) – This scalable STaaS is avail by cloud provider and is rented out for the storage space in that cloud.

Security as a Service (SECaaS, sometimes SaaS) – Under SECaaS, the provider offers free spyware, anti-virus and anti-malware and also manages the updating of security system for the customer.

Backend as a Service (BaaS) – To link up the applications to the backend cloud storage, Backend as a Service is used as a cloud service. It has been evolved in the development of web and mobile apps such as social networking, push notifications, messaging and location services.