There are many myths when it comes to SEO in Pittsburgh, and even in neighboring New Castle SEO and online marketing. Whether this is from a small business and small town mentality or focus on the wrong streams of traffic generation, search engine optimization should deal with truths and not lies. Online marketing should be more about true traffic growth and lead generation, not about skeptical beliefs in lost revenue.
SEO in New Castle works
SEO in New Castle might seem, at first, like an irrelevant method of gaining traffic due to it’s population. However, while only at 35,000 population, 60,000 or so by counting all of Lawrence County, 90% or more of that population uses smart phones and next-gen devices for their internet activities.
This means potential customers, running thousands and thousands of searches each and every day.
This also means that local SEO can help to elevate your brand to a more visible standing in search engine traffic. Organic search, while using local SEO, can tie an industry with a region. Google and Bing, two of the largest search engines in the U.S., want local and regional search to be more represented.
Local SEO helps customers find regional brands
Have you ever searched for a specific term while logged into Google and seen local businesses on the first page? These are not nationally known brands, however, they are shown high, high, high on SERPs (search engine results pages)?
This is the value of local SEO. With it, we meld the industry, keywords/key terms and the region to form strength based on geo-location and intent.
Online marketing in Pittsburgh is for everyone
Internet marketing in Pittsburgh and online marketing in Pittsburgh are both relatively cost-effective methods of traffic generation. Whether you are looking for organic search traffic, or social media community building, or email marketing and list building, online marketing can be relatively cheap to start.
However, price aside, is online marketing for everyone?
How online marketing (internet marketing) works
The most simple way to describe online marketing is to think of the goal as traffic first, leads next and revenue last. Each step of this linear path is based on converting a potential customer from one step to the next.
As such, online marketing in Pennsylvania and beyond can be thought of as funnel of quality traffic that ends with sales.
So, the next question I have is “do you want more sales for your website or brand?”