Internet and Technology

Cloud computing, SEO, Websites and Social Media Information

Pittsburgh SEO and New Castle Online Marketing Myths

There are many myths when it comes to SEO in Pittsburgh, and even in neighboring New Castle SEO and online marketing. Whether this is from a small business and small town mentality or focus on the wrong streams of traffic generation, search engine optimization should deal with truths and not lies. Online marketing should be more about true traffic growth and lead generation, not about skeptical beliefs in lost revenue.

Pittsburgh SEO and New Castle Online Marketing Myths

SEO in New Castle works

>SEO in New Castle PA might seem, at first, like an irrelevant method of gaining traffic due to it’s population. However, while only at 35,000 population, 60,000 or so by counting all of Lawrence County, 90% or more of that population uses smart phones and next-gen devices for their internet activities.

This means potential customers, running thousands and thousands of searches each and every day.

This also means that local SEO can help to elevate your brand to a more visible standing in search engine traffic. Organic search, while using local SEO, can tie an industry with a region. Google and Bing, two of the largest search engines in the U.S., want local and regional search to be more represented.

Local SEO helps customers find regional brands

Have you ever searched for a specific term while logged into Google and seen local businesses on the first page? These are not nationally known brands, however, they are shown high, high, high on SERPs (search engine results pages)?

This is the value of local SEO. With it, we meld the industry, keywords/key terms and the region to form strength based on geo-location and intent.

Online marketing in Pittsburgh is for everyone

Internet marketing in Pittsburgh and online marketing in Pittsburgh are both relatively cost-effective methods of traffic generation. Whether you are looking for organic search traffic, or social media community building, or email marketing and list building, online marketing can be relatively cheap to start.

However, price aside, is online marketing for everyone?

How online marketing (internet marketing) works

The most simple way to describe online marketing is to think of the goal as traffic first, leads next and revenue last. Each step of this linear path is based on converting a potential customer from one step to the next.

As such, online marketing in Pennsylvania and beyond can be thought of as funnel of quality traffic that ends with sales.

So, the next question I have is “do you want more sales for your website or brand?”

Thanks for the statistics

For more information on local SEO, online marketing and more in your locationMOZ and Search Engine Land.

Search Engine Ranking Factor: Your Web Hosting

There are many factors that search engines use when ranking websites. If you did your SEO and search engine marketing correctly, over time, with more content and more relevant inbound links, your brand’s site will go up in SERP (search engine ranking pages) listings. However, there is a major ranking factor in the meantime that you have full control over.

Say hello to web hosting

Your chosen web hosting has a major impact in a few big ways on your rankings in search engines. Google and Bing, while interested in new and interesting content, also want information and search results served to people. So, items like site load speed, co-citation spam and even IP/Host history has an effect.

With that all being said, this isn’t a top 10 hosting article. In fact, if you use one of the top 10 hosting companies out there, you might already be on something recommended – cloud hosting services. Why would cloud hosting servers be more important? Because these are usually newer IPs, and not in those groups of spammy site IP and free site hosting IPs.

Site Page Speed matters – a lot!

As the internet becomes more used by devices that are not computers (i.e., cell phones, next-gen devices, tablets, etc), the need for search engines, who generate revenue using ads and well-received search results, will force search into quicker results. If a page takes 5 seconds to load on a cable connection, has tons of images and videos, then a person on mobile will see, on average, 10 seconds or more. This loading speed is a no-go where search is concerned.

This is one reason why one of the top 10 hosting companies (think BlueHost, StableHost, Amazon AWS, Rackspace, etc), is a better choice than just “Joe’s Hosting” or something. These are proven hosting backends and servers, rather than someone just randomly renting a reseller account.

New IPs Can Prevent Historic Spam

That’s right…even some historical incidence of spam-related penalty in Google will be held over from the IP you are on, whether you were there or not when it happened. This is why free site hosting is such a terrible place to start you web hosting purchase.

VPS hosting (specifically cloud vps hosting), is something to consider. Most of these types of accounts will allow for a few IPs to be used in whatever manner you need. As such, you will not have the shared IPs as on normal, public web hosting account.

NEW Web: 2015 and beyond for SEO, social and more

For most SEO agencies and client-based search engine optimization professionals, the idea of looking ahead to what Google and Bing and the like have coming in the future is scary. Considering the fact that Google has going through nearly 4 major updates to it’s search engine and SERPs algorithms, the next 12 months might be even more changing.

However, there is hope! If you are a search engine marketer, or are a website or small business owner who needs some SEO foresight, I’m going to look over 8 items that will be changing. We are going to look at changes to SEO, content marketing, links and link building changes in 2014, social media and social signals and a lot more.

What is the future of SEO? Looking at 2015 and beyond for online marketers

Authority in context will be EVERYWHERE in SEO

Of course, this discussion starts with building authority via content. When we talk about building authority in your industry, we used to only talk about content. Then, it grew to context. It also grew to community and industry (meaning, an introduction to social media marketing). However, over the next year, we have more growth that targets keywords, context and relevance…and that’s links!

For a big change one online presence consultant had, check out the look at future link building. This article covers a lot on link building, relevance, context and more in both content, context, social signals and anchor text itself.

Here are the Top 8 Changes to Online Marketing and SEO in 2015:

  • Content will be global – content will rank in all languages
  • Context will be local – a bigger focus on relevance in local SEO
  • Context and Relevance is Queen! – context will be for content, links, anchor text and more
  • No longer bad neighborhoods – instead, there will be bad contexts
  • Relevancy holds more than 100 facets – relevancy will not be just about a single context or entity
  • PageRank will be internal – this means only Google will use the ranking
  • Social matters more – social media platforms will matter more to SERPs and search engines
  • ‘Marketing’ will no longer be a bad word – marketing will be about reach and community

For more about SEO changes, links, link building and anchor text, as well as social media changes, check out the links on the various online marketing and search changes for the next year.

HIPAA Compliance Issues in Cloud Computing

A big issue with cloud computing is the security and standards that not only the vendor is offering, but the cloud storage and computing vendor offers. For a good primer on HIPAA compliance issues in the cloud can be found.

HIPAA Compliance in the Cloud

What is HIPAA?

HIPAA, or Health Insurance Portability and Accountability Act, was a medical and healthcare standard implemented as federal law in the US in 1996. For more in-depth information, click here.

There are major issues involving HIPAA compliance standards for digital products and services. These can be far-reaching, and can include all patient information concerning testings, data, results, medical history and more.

Types of Cloud Computing

Types of Cloud Computing

A variety of services in the cloud computing are offered by a number of companies and individuals.

Choosing a right service can make all the difference of Information Technology (IT) operations that runs and the difference between clouds i.e. private, public and hybrid is adverse.

Software as a service (SaaS)

Instead of buying the license of different software, renting that software periodically with the help of cloud provider that provides Software as a service. A number of software delivered by SaaS is used in businesses that deal in human resource management, content management, ERP and accounting.

Cloud provider installs the software in the cloud and makes it available to their customers and the customer access the software through that cloud client. Both platform and infrastructure are managed by the provider. SaaS is also known as “on-demand software”.

Types of Cloud Computing

Infrastructure as a Service (IaaS)

As the name suggest, a cloud computing provider makes the infrastructure of equipment (either physical or virtual) that are used to support the operations made by the customers. The provider maintains the equipment and customer pays for what they use. IP addresses, general hardware, servers, bandwidth are some of the resources offered through Infrastructure as a Service.

A virtualized platform is delivered by IaaS. This type of virtualization leads to the creation of what is known as ‘hypervisor’ or ‘virtual monitor machine’ and Interface as a Service is created as the third part of cloud computing.

Platform as a Service (PaaS)

The link between the two services i.e. SaaS and IaaS is provided by a cloud computing service and is termed as platform as a Service. A normal computer requires a computing platform includes hardware architecture along with a framework of software. Hence, it is Platform as a Service that provides the users with all that is required to compose a computing platform.

Some of the facilities that PaaS offers include testing, deployment, hosting, application design and development and run applications. The customer can create or develop their own software solutions on this platform cloud service.

Within these three main types of cloud computing, the other services a provider can offer are the following.

Database as a Service (DBaaS) – Using database from the cloud is uniquely defined by DBaaS where the customer can access the database at any time and from anywhere as they don’t have to install or maintain database themselves.

Data as a Service (DaaS) – DaaS is a service where a company provides data through the cloud and this could be videos, text or images.

Storage as a Service (STaaS, sometimes SaaS) – This scalable STaaS is avail by cloud provider and is rented out for the storage space in that cloud.

Security as a Service (SECaaS, sometimes SaaS) – Under SECaaS, the provider offers free spyware, anti-virus and anti-malware and also manages the updating of security system for the customer.

Backend as a Service (BaaS) – To link up the applications to the backend cloud storage, Backend as a Service is used as a cloud service. It has been evolved in the development of web and mobile apps such as social networking, push notifications, messaging and location services.