There are many factors that search engines use when ranking websites. If you did your SEO and search engine marketing correctly, over time, with more content and more relevant inbound links, your brand’s site will go up in SERP (search engine ranking pages) listings. However, there is a major ranking factor in the meantime that you have full control over.
Say hello to web hosting
Your chosen web hosting has a major impact in a few big ways on your rankings in search engines. Google and Bing, while interested in new and interesting content, also want information and search results served to people. So, items like site load speed, co-citation spam and even IP/Host history has an effect.
With that all being said, this isn’t a top 10 hosting article. In fact, if you use one of the top 10 hosting companies out there, you might already be on something recommended – cloud hosting services. Why would cloud hosting servers be more important? Because these are usually newer IPs, and not in those groups of spammy site IP and free site hosting IPs.
Site Page Speed matters – a lot!
As the internet becomes more used by devices that are not computers (i.e., cell phones, next-gen devices, tablets, etc), the need for search engines, who generate revenue using ads and well-received search results, will force search into quicker results. If a page takes 5 seconds to load on a cable connection, has tons of images and videos, then a person on mobile will see, on average, 10 seconds or more. This loading speed is a no-go where search is concerned.
This is one reason why one of the top 10 hosting companies (think BlueHost, StableHost, Amazon AWS, Rackspace, etc), is a better choice than just “Joe’s Hosting” or something. These are proven hosting backends and servers, rather than someone just randomly renting a reseller account.
New IPs Can Prevent Historic Spam
That’s right…even some historical incidence of spam-related penalty in Google will be held over from the IP you are on, whether you were there or not when it happened. This is why free site hosting is such a terrible place to start you web hosting purchase.
VPS hosting (specifically cloud vps hosting), is something to consider. Most of these types of accounts will allow for a few IPs to be used in whatever manner you need. As such, you will not have the shared IPs as on normal, public web hosting account.